Importance of SEO in Traveling Industry: 7 Different Ways to Compete with Big Brands
Too many online companies now believe that SEO is no longer feasible for making sales. Small companies cannot compete with other big brands on Google. They believe that big brands are throwing a huge amount on SEO and Google is also favoring them. If you want your brand in the organic search result, you need to know some basic tactics. You can also flourish as a small business on a small budget.
As a small business enterprise, you can grow your potential customers and business. There are a lot of things to know and adapt to enhance your business. Even in the travel industry where the audience is always available to go on holidays, you can grab potential and loyal customers. Many people are always ready to book a trip. In this article, I will tell you 7 essential ways through which you can get a better position being a small business.
SEO Content
As a smaller business, you always have an upper hand on the content. You can provide insightful content emphasizing your niche. While larger companies usually hire junior writers or outsource the content writer. You can use a different strategy through your content. In the travel industry, you can grab high customer traffic through your content. Many big brands are ignoring SEO content in the traveling industry.
Keyword Research to Gain Organic Traffic
As a small business, you need to go deep with the keywords customers are searching in the travel industry. Big brands have created a few top-level pages for the most searched phrases. You need to think like a traveler if you want to compete with big brands. Think from the beginning, from where a person who wants to book a trip starts his search. Think of the whole journey of the traveler. For Example,
- Best places to visit in summer vacations
- Holidays in Greece
- Best places to visit in summer with family
- Best restaurants in Greece
- Shopping arcades in Greece
- Best hotel with their rates for tourists in Greece
- Best cities in Greece to visit with families
- Things to do with families in Greece
- Luxury hotels in Greece for families
You can use such word as your keywords research in your content. And can grab potential customers in travel SEO. You can compete with the big brands if you know the importance of SEO content. Pay attention to your content.
Attractive and Unique Content
After knowing the keyword research, you need to create attractive and world-beating content for your audience. You need to rank your topics and work on it. You need to create unique content and work on the topics of the content people usually search. You can bring huge traffic through your enjoyable and creative content. Pay attention to the header structure, content material, and content menus to grab the traffic. Make your content enjoyable for readers. You can use this opportunity in the best possible way.
Barnacle SEO
Barnacle SEO is the answer for your content to be rank at number 1. You can compete with other big brands if you know Barnacle SEO. You need to find editorial sites that will allow you to contribute in any way. You can contribute to their articles and rank through the SEO content in their editorials. You can grab loyal and potential customers through their sites.
Pay Full Attention to the Technical Part
Pay full attention to the technicality of the search result. Big brands usually do not pay attention to the technical phrases in the search result.
Creative and Different Marketing Strategy
People are usually attracted to marketing strategies. Big brand’s marketing ideas are ironically morphed and stunted at some point. You can use creative and unique marketing ideas to grab customers through your blogs. Like pictures and stories in your content.
Newsjacking
You can grab this opportunity by throwing your hat in the ring. You can be on the top search through your interviews. Try to be in the news and advertise your brand name.
Build Rapport
As a small business, you should know the importance of connections and relations. You need to build rapport with third parties to grow fast. You will be able to compete with big brands if you can reach the senior members of third parties and can build good relations with them.